Strategic Plan

ELEVATE Roanoke County 2026 Plan

Elevate Roanoke County
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Roanoke County is currently engaged in the yearlong process to develop the County's five-year strategic plan for economic growth, entitled ELEVATE Roanoke County 2026 Plan. This Plan will serve as the County's guide for strategically growing Roanoke County's tax base, retaining, expanding, and attracting businesses, and providing a sustainable economy for the business community and high quality of life for our residents.

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Communities that plan are communities that succeed... It's going to benefit the people that live in Roanoke County. 

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We Want To Hear From You!

Let us know how we can improve  the ELEVATE strategic plan by emailing Marshall Stanley -  (

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To attract and facilitate the growth of innovative businesses, jobs, and population that increase taxable investment and ensure sustainable world-class community resources.Roanoke County is a dynamic and interconnected community rich in talent, diversity, and experiences - The location of choice for high-quality living, visiting, and investing.


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Grow Roanoke County’s commercial base to ensure a dynamic and thriving economic future

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Create a Roanoke County for the next generation with diverse living, experiences & amenities

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Ensure broad community benefit from economic growth and prosperity

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Reinforce Roanoke County’s key role in the regional economy

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Promote excellence in public education and community building

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Become the location of choice for business and residents


Roanoke County Overview
BOS Work Session RC Strategic Plan Presentation 6.3.21_Page_01 (4) Opens in new window
 Plan overview

Pages from BOS Work Session RC Strategic Plan Presentation 6.3.21_Page_1 (2)Pages from BOS Work Session RC Strategic Plan Presentation 6.3.21_Page_2 (2)

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Roanoke County launches ELEVATE Roanoke County 2026 strategic plan 
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Strategic Plan introduction 
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Timeline of ELEVATE Roanoke County:

January 2021: Project Kickoff

March 2021: Initial Data Collection

June 2021: Synthesis and SWOT Analysis

September 2021: Data Report and Public Input

November 2021: Presentation and Final Report